This Saturday, we present to you – Toronto’s First Annual – DRE DAY With DJs ghettogoldmatt, Kaewonder & yours truly. In conjunction with Toronto’s best vintage clothing purveyor, F As In Frank, we’ll be bringing you all the sounds of the historical musical canon of Dr. Dre all night long.
DRE DAY was a party started 10 years ago in Minneapolis by Wes Winship & the multi-talented DJ Mike2600 of Burlesque of North America. As you can see by their website, they are mad thorough in the field of design, but Mike is also a great disc jockey who knows how to throw down. The party has now grown to feature 10 cities all around the world, this year reaching Paris, France and our event in Toronto, Canada.
The Toronto Standard asked Matt, Jesse from F as in Frank, and myself to run down the goods on the good doctor. Click above for the whole article; here’s an excerpt:
1) Dre made gangster rap, pioneered a west coast sound, and boosted your favourite rappers.
Matt: “In a genre where your typical shelf life is one to two years max, he’s been able to stay completely relevant through a changing landscape for almost 30 years. Dre helped catapult and bring gangster rap to the mainstream with the success of N.W.A., he discovered and launched Snoop’s career, was at the forefront of Death Row Records, one of the biggest rap labels at one time. He also signed Eminem and spearheaded that movement, and was instrumental in the early careers of The Game and 50 Cent. But if you wanted to get real nerdy with it, musically, he’s always been ahead of the curve when it comes to sampling and sample choices, has gotten to a lot of records prior to anyone else and used some very interesting music to build his soundscapes.”
2) He still effs up the club with songs made before you were born.
Skratch: “Express Yourself” is Dr. Dre’s solo song from NWA’s first album, Straight Outta Compton. Banging drums and a classic loop lifted from Eazy-E’s father, Charles Wright, from his song of the same name. It still sounds great in a club 26 years later and contains the famous pre-Chronic line, ‘I still express yo I don’t smoke weed or cess.’”
5) Gangster rap’s influence signaled a unique fashion movement.
Jesse: “Dre Day is a pretty fitting party for F As In Frank to be involved with because of that whole west coast style. We’ve been selling fashion-based vintage and new vintage (’80s/’90s) since the 2000s online and now we’re bringing that into stores that are your run-of-the-mill ‘thrift’ retail. We grew up in a time where there weren’t any brands catering to hip-hop so rappers and crews were creating their own ‘uniforms.’ In the late ’80s and early ’90s, the east coast was more into Afrocentric stuff, like kente cloth and funky colours, and the west coast was rocking a lot of sports apparel. Particuarly, N.W.A. was wearing L.A. – the Kings, the Raiders, Starter jackets and snapback caps.”
Mike2600 did a dope Dr Dre mix last year to prep you for the party. Check out “Man, You Been Doin’ All This Dope Producin’” below:
Here’s the party deets in text. See you there!
** AUGUSTA HOUSE – 152 AUGUSTA AVE**
** $5 COVER**
**GIN & JUICE DRINK SPECIAL B4 11!**
**PEEP THE FACEBOOK EVENT**